James Hardie
WoodPeckers
Commissioned by Kasana to develop this spot for his client James Hardie, global leader in the production of interior and exterior building products. The concept we worked on was the creation of different worlds with a style of pop-up books. The development of the project was very interesting since that it combines the illustration of the elements in analog form (oil paintings and illustrations) with a later modeling and 3D animation.
Credits
Kasana: WoodPeckers Spot
Credits: Ozono
Creative & Art Direction: Adrian Scurci
Design: Jesica Cormack, Emilia Yamada
Ilustration: Rafael Contreras
3D Animation: Pablo Focareta
Production: Lucas Maclean
Client: Kasana
Direction: Roberto Connolly
Executive Producer: Tomás Rajlevsky
